Split is a carpooling app designed to promote sustainable commuting through a simple, intuitive, and user-friendly interface. The goal was to reduce traffic congestion and travel costs by encouraging ride-sharing among users with similar routes.
Summary
Objective
Process
Outcome
To design a user-friendly platform that connects riders with similar routes while ensuring trust and convenience.
Conducted user research and identified pain points Built personas and mapped user journeys Designed wireframes and high-fidelity UI screens Developed an interactive prototype for usability testing
The case study highlights a clean, minimal interface with core features like route matching, ride scheduling, and in-app communication. The project was praised for its clarity, thoughtful design, and real-world applicability.
Objective
To design a user-friendly platform that connects riders with similar routes while ensuring trust and convenience.
Process
Conducted user research and identified pain points Built personas and mapped user journeys Designed wireframes and high-fidelity UI screens Developed an interactive prototype for usability testing
Outcome
The case study highlights a clean, minimal interface with core features like route matching, ride scheduling, and in-app communication. The project was praised for its clarity, thoughtful design, and real-world applicability.