I strongly believe that great design starts with great research. Understanding user pain points, studying competitors, and aligning with business goals form the foundation of every interface I create.

Research helps me go beyond assumptions — it gives clarity, direction, and purpose. Whether it’s through user interviews, empathy mapping, or feedback loops, I use research to shape experiences that are not just usable, but genuinely helpful.

For me, the best user interface is one that reflects what users need — because it was built by listening first.